For seventy years (since 1927), the program of Rotary has been carried out on the 4 Avenues of Service (originally called channels). These avenues closely mirror the four parts of the Object of Rotary.
Service: describes activities Rotarians undertake to advance international
understanding, goodwill and peace for the Rotary support of humanitarian
* World Community Service
* Rotary Foundation
* Youth Exchange
* Group Study Exchange